Sample Record

Sample Record for Search: Advertisers

Domino's Pizza Inc.
30 Frank Lloyd Wright Dr.
Ann Arbor , MI 48106
USA

Number of Employees: 145,000
Year Founded: 1960
Computer Info: Computer System/Hardware: IBM System 36 & 4341; NCR
Telephone: 734-930-3030
Fax: 734-668-1946
General URL: www.dominos.com

Classification: Restaurants
Description of Business: Chain of 5,450 Delivery Pizza Restaurants

Primary Standard Industrial Classification (SIC):

5812 (Eating places)

Trade Names & Products:

DOMINO'S - Pizza
PIZZA PIZZAZZ - Eat in/Drive Through Restaurant
ULTIMATE DEEP DISH - Deep Dish Pizza

Revenue: $2,800,000,000
Fiscal Year End: 12/31/97
Approx. Total Expenditures: $58,956,000

MEDIA TYPE:

Broadcast/TV: $41,854,000 71%

Network T.V. $25,835,000 44%

Spot T.V. $15,288,000 26%

Cable T.V. $731,000 1%

Radio: $2,624,000 4%

Spot Radio $2,624,000 4%

Magazine: $269,000 -

Consumer Mags. $269,000 -

Outdoor: $209,000 -

Outdoor (Posters, Transit) $209,000 -

Other/Miscellaneous: $14,000,000 24%

Misc. $14,000,000 24%

Executives:

Monaghan, Thomas S. , Chm. Bd., Pres. & Chief Exec. Officer
Silverman, Harry , Chief Fin. Officer & V.P.-Fin.
Bachelder, Cheryl , V.P.-Mktg.
McIntyre, Tim , Div. V.P.-Pub. Rels.
Herr, Ken , Dir.-D.P.
Tilley, Jim , Dir.-Trng.
Totte, Robert , Dir.-Taxes

Agencies:

J. Walter Thompson U.S.A., Inc. Corporate Address: 500 Woodward Ave. Detroit, MI 48226 USA Phone: 313-964-3800 (Spot Media Buying, Regional Advertising)
Campbell Mithun Esty Corporate Address: 222 S. Ninth St. Minneapolis, MN 55402 USA Phone: 612-347-1000 Fax: 612-347-1515 (Creative)

Subsidiaries:

Domino's Pizza Distribution Corp. Corporate Address: P.O. Box 990 Ann Arbor, MI 48106 USA Phone: 734-663-6300 Primary SIC : 5141 (Groceries, general line, nsk) Description: Distributor of Food, Equipment & Supplies Vlcek, Don Pres.
Domino's Pizza International, Inc. Corporate Address: P.O. Box 997 Ann Arbor, MI 48106 USA Phone: 734-665-5500 Primary SIC : 6794 (Patent owners and lessors) Description: International Franchising No. of Employees: 6,450 McCausland, Gary V.P.

Top